Nature in Mind Joins the Better Business Network: Nurturing London's Nature-Connected Business Future

At Nature in Mind, we believe that healing humanity's relationship with nature is crucial for building healthier organisations and protecting our planet's future. That's why we're thrilled to announce our membership in the Better Business Network (BBN), a powerful collective of purpose-driven organisations working to transform business into a force for good.

This step forward represents so much more than networking - it's about joining a movement that recognises what we've long understood: that keeping nature in mind is essential for creating sustainable business practices for London-based organisations that truly serve both people and planet.

The Power of Purpose-Driven Connection

We're particularly inspired by BBN's groundbreaking decision to give Nature a voice in their organisation by putting Nature on the Board. This revolutionary approach mirrors our deepest beliefs about the vital importance of weaving nature back into the heart of how we live and work.

For those of us providing corporate wellbeing services for corporations in the London area, this recognition of nature's wisdom at the highest level of business decision-making is both validating and exciting. It signals a profound shift in how organisations are beginning to think about their relationship with the natural world.

Transformative Impact Through Collective Action

The Better Business Network's impact is both inspiring and tangible. Since April 2023, they've engaged over 4,500 professionals in their mission to create positive change. Their member organisations have achieved remarkable transformations:

• A quarter have embraced B Corp certification, joining London's flourishing community of businesses committed to using business as a force for good

• Two-thirds have become Carbon Literate, building crucial understanding of climate action

• Over 40% have supported the Better Business Act, advocating for systemic change

For team building and organisational development, these achievements demonstrate the extraordinary potential for London-based businesses to come together with a shared purpose and vision.

Enriching Our Nature-Connected Journey

By joining BBN, we're expanding our capacity to help organisations located in the London area to discover the transformative power of nature connection.

This collaboration will enhance our work through:

• Deeper insights into ESG goals and sustainable business practices

• Rich opportunities for collaboration with like-minded organisations

• Strengthened support for clients' sustainability journeys

• Regular inspiration through BBN's vibrant community events

Creating Tomorrow's Nature-Connected Business Landscape

As we embrace our role within the BBN community, we're energised by the possibility of sharing our passion for nature connection while learning from other pioneering organisations. This collaborative approach will help us guide more London businesses towards a deeper, more meaningful relationship with the natural world.

We envision a future where London's business community thrives in harmony with nature - where wellbeing flows as naturally as sap through a healthy tree, where sustainability is woven into every decision, and where nature's wisdom guides how corporates build and manage their organisations.

Join Us in This Vital Mission

If you're ready to explore how nature connection can transform your organisation's wellbeing, cultural integrity, and sustainability journey, we'd love to hear from you. Together, we can create a business ecosystem that nurtures both people and planet, builds more resilient business cultures, and catalyses a legacy of positive change for generations to come.

Let's keep nature in mind as we shape a more sustainable, connected future for London's business community.

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